You can display overlays during a video to show messages to the viewer and perhaps prompt them to take an action. This is a very flexible feature in that you can decide what those overlays contain and therefore what they are used for.
The most basic one would simply contain text. It could show a message to inform the viewer that perhaps the video content is time-limited. For example, as this is an enterprise video platform, there may be videos that contain financial data that is only applicable for a period of time.
You can then expand upon that by adding a link to the call-to-action - and perhaps also an image. The image would be particularly useful if the overlay was for a product featured within the video, since the text could contain some information about it and the link perhaps the option to add it to their basket.
Within the admin panel of the online video platform, simply click on the video you wish to display overlays during. If you scroll down, you should see a tab for its Interactive content. Clicking on it will show the ones currently due to be shown. You can easily add another. You simply need to then specifiy when it should be shown (the start and end times), its content, and its size.
We have written a more detailed guide within the support section for how to add a call-to-action to a video.
If there is any other feature that you need which we don't currently provide, please do get in touch: firstname.lastname@example.org.